In our practice, we help companies create compelling, measurable marketing campaigns that drive high value customers & revenue.  We specialize in creating digital & mobile marketing campaigns that deliver results, landing pages that convert, efficient conversion funnels, and ultimately new customers & revenue.

We are about results, ROI, and optimizing key metrics that drive your business forward for the long haul.

We handle both strategy & execution, because the devil's in the details when it comes to direct response marketing.  We pride ourselves in having expertise across all digital & mobile marketing channels, including SEM, Web & Mobile Display Advertising, Social Media Marketing, Affiliate Marketing Programs, and Partner Marketing.  We also have in-depth knowledge and expertise mining customer insights through consumer research.  We know direct response media, as well as how to uncover key customer insights to ensure we are driving the right message, to the right audience, at the right time.

Rachel Lazar, Principal


With over 20 years of experience in marketing, Rachel's expertise comes from places like Amazon.comRealNetworks, and DoubleDown Interactive.  She has focused her entire career on understanding the customer, driving action, being maniacally focused on the metrics, and constantly optimizing her efforts for improved efficiency & growth.  

Rachel works with an incredibly talented team of seasoned marketers, social media experts, and designers who all share her passion for delivering new customers & revenue for their clients.

The Team