In our practice, we help companies create compelling, measurable marketing campaigns that drive high value customers & revenue. We specialize in creating digital & mobile marketing campaigns that deliver results, landing pages that convert, efficient conversion funnels, and ultimately new customers & revenue.
We are about results, ROI, and optimizing key metrics that drive your business forward for the long haul.
We handle both strategy & execution, because the devil's in the details when it comes to direct response marketing. We pride ourselves in having expertise across all digital & mobile marketing channels, including SEM, Web & Mobile Display Advertising, Social Media Marketing, Affiliate Marketing Programs, and Partner Marketing. We also have in-depth knowledge and expertise mining customer insights through consumer research. We know direct response media, as well as how to uncover key customer insights to ensure we are driving the right message, to the right audience, at the right time.
Rachel Lazar, Principal
With over 20 years of experience in marketing, Rachel's expertise comes from places like Amazon.com, RealNetworks, and DoubleDown Interactive. She has focused her entire career on understanding the customer, driving action, being maniacally focused on the metrics, and constantly optimizing her efforts for improved efficiency & growth.
Rachel works with an incredibly talented team of seasoned marketers, social media experts, and designers who all share her passion for delivering new customers & revenue for their clients.
Lindsay is a copywriter, editor, and content producer who helps brands find the sweet spot between storytelling and strategy using research, conversion-driven copywriting principles, and a company’s authentic voice. Drawing on years of in-house and consulting experience with startups and entrepreneurs, she collaborates with marketing and creative teams to develop short and long form web content, blogs, emails, and creative messaging for clients in a range of industries.
Amy has 20 years experience in communications, product management and project management. While working in the high tech, non-profit and media industries she gained experience working in both nimble start-ups up to huge multi-national organizations. Having worked in numerous cross-functional project management roles, she is savvy at finding ways to help businesses improve their processes and communications.
With 11+ years of experience with technology startups and marketing leadership, Courtney has focused on forging profitable new paths, including transforming innovative ideas into exponential growth. Courtney is a big picture strategist that is able to connect-the-dots and excel in propelling growth through unique and creative digital marketing strategies.
Rosie has over 20 years of high tech and digital marketing experience. She has extensive experience implementing numerous direct and channel marketing programs. Rosie has worked in a variety of field marketing, corporate marketing, PR, consumer and sales support positions for companies including Amazon, Cisco Systems, Tandem Computers, Dataman Information Services and The Atlanta Journal and Constitution Newspapers. She has helped dozens of start-up companies in Seattle and the bay area with their growth strategies and marketing programs.
Mandy combines her deep consumer understanding of human needs, behaviors and market insights to help brands and companies be sure they are speaking the right language to their target audience. She observes, analyzes, and contextualizes consumer behaviors to help inform new product development, marketing and advertising campaigns and overall branding for corporate and agency clients.
Susanne has over 15 years of experience as a marketing professional and leading strategic digital services for clients including Apple and Disney. Her skills includes social media management, the development and execution of online and offline marketing plans, quantitative and qualitative market research analysis, cross-functional project management and senior-level relationship development.
Erika is a digital marketer with over 17 years of experience spanning clients like Nike, Best Buy, DoubleDown Interactive, Microsoft and many others. With hundreds of millions of DR dollars spent under her management and recommendation, Erika is an expert when it comes to maximizing marketing investments for her clients across all major digital channels.
Julia develops and executes successful marketing strategies and tactics that deliver real results. Working with C-level teams, Julia helps companies identify new market opportunities, product strategies, customer segmentation, messaging frameworks and go-to-market planning. She also helps carry out proven and innovative tactics such as email, social media, online advertising and content marketing to deliver the right message, at the right time.
Sophia is a marketing specialist and entrepreneur with experience in marketing strategy and digital marketing analytics. Having worked with retail and technology clients, her specialties include ecommerce strategy, email marketing, social media management, marketing plan development, quantitative and qualitative market research, and cross-functional project management.